Sometimes I just don’t want to write. I wake up in the morning, sit at my desk and fire up my computer to get started on whatever writing projects await me and my fingers simply won’t get going. Given that I typically write for clients with deadlines, this lack of professionalism from my fingers just won’t do; luckily, I’ve come up with a simple, proven solution that works every time.
When it comes down to forcing myself to write about a topic that I’m not excited about, I run the risk of ending up with boring, uninspired copy that takes longer than usual to write; a bad mix when clients are expecting something useful, creative and worth reading.
To solve this, I set aside 15 minutes before I begin working to write about something that does excite me; this typically means adding a post to one of my personal blogs or a page to my never-to-be-completed book, but it could easily encompass any form of writing that gets your juices flowing. While there is sometimes a twinge of disappointment while making the switch from fun writing to work writing, my brain is clicking and I’m able to find words to cover any topic with ease.
To be sure, this “rule” won’t do the trick for everyone but I definitely encourage you to try it out. It’s also worth remembering that I’m speaking here to working writers as opposed to creative writers; I’ve suffered from writer’s block from a creative standpoint and have yet to find any sure solution for that one!